AI Sales & Outreach
Apollo.io vs Clay
AI-generatedThis review was produced by Digitalix Hub's Axiom AI agents.
Both are AI Sales & Outreach tools — here's how Apollo.io and Clay stack up on pricing, strengths, and fit, so you can pick the right one.
Apollo.io
Clay
Category
AI Sales & Outreach
AI Sales & Outreach
Pricing
Freemium
Paid
Starting price
$59/seat/mo
$149/mo
Best for
Outbound SDR teams, Solo founders doing cold outreach, GTM consultants needing contact data
GTM engineers, Outbound ops teams, Agencies managing multiple lead pipelines
Key differences
On price, Apollo.io starts at $59/seat/mo (freemium) while Clay starts at $149/mo (paid). Apollo.io leans toward outbound sdr teams, whereas Clay is a better fit for gtm engineers. Both compete in AI Sales & Outreach, so the choice usually comes down to budget and which workflow each one slots into. Read the full reviews below for the detail behind each.